Legacy, the ultra-premium sub-brand of Callaway Golf, launched in Australia in 2012. The line “What To Play When You Can Play Whatever You Want” was written to appeal to the most discerning golfers for whom price is no object. This ad ran in very select publications throughout Australia.
I am a freelance writer/marketer/communications professional and content developer. I have experience in magazine feature writing, copywriting, video concept creation and scriptwriting. I've also developed PR and marketing strategies for major sports equipment brands on three continents. A native of the Boston area, I spent seven years in San Diego and three years as a marketing & PR manager in Melbourne, Australia. Today, I live in the French Alps. I'm always interested in new opportunities so drop me a line if you think we might work well together, and feel free to subscribe to my blog. People say it's funny.