This YouTube video campaign in Australia was created prior to the launch of a new Callaway product. It starred Stuart Appleby, a PGA TOUR Professional from Australia, in his “quest ” to get his hands on the new Xtreme Driver in advance of its retail availability. (2012)
I am a freelance writer/marketer/communications professional and content developer. I have experience in magazine feature writing, copywriting, video concept creation and scriptwriting. I've also developed PR and marketing strategies for major sports equipment brands on three continents. A native of the Boston area, I spent seven years in San Diego and three years as a marketing & PR manager in Melbourne, Australia. Today, I live in the French Alps. I'm always interested in new opportunities so drop me a line if you think we might work well together, and feel free to subscribe to my blog. People say it's funny.