“Bones at Work” YouTube Series

Created, wrote and produced YouTube video brand campaign for Callaway Golf starring PGA Tour caddie Jim “Bones” Mackay. The video on the left depicts Bones as the brand’s expert bag tester. On the right, Bones dishes out raking advice to a Callaway groundskeeper. The project goal was to humanize the brand with low-cost creative video executions for social media. We shot six videos in the same day using one camera and Callaway employees.