Callaway “Tee Party” Product Launch Event
Melbourne, Australia

Led the planning, organization and execution of the Callaway “Tee Party” — a product launch event for 400 Aussie customers, industry leaders, media, celebrities and consumers. The event included a celebrity long-drive contest and was held under the lights on a golf hole at the Albert Park Golf Course in Melbourne, Australia. It was done through partnership marketing efforts with Red Bull and Pioneer audio. With an external production team, I also led the editing of this recap video, which was intended to promote the event to audiences beyond the attendees. I also wrote the copy for the print ad below, which ran in endemic golf media publications and linked to the YouTube video.